21 Sep 2012
Pioneer of the Week: Flavia Genza
This week, Flavia Genza caught our attention as her goal update showed how much her customers matter to her.
As always, our chosen Pioneer not only gets to enjoy the well-earned title of ‘Pioneer of the Week’, they also join the running to be named ‘Pioneer of the Month’.
Why we’ve chosen Flavia
We’ve chosen Flavia Genza as Pioneer of the Week in light of her current goal update to get to know her customers even better.
Here’s what Flavia said:
‘Creating profiles for my three types of customer to better understand their needs and wants.’
We wanted to emphasise Flavia’s plans because we think segmenting the audience you’re trying to reach is of great importance when starting a business but it’s often overlooked.
Identifying your target audience and establishing customer needs is key to business success not only when you’re starting out but in the medium-to-long term too. So well done Flavia for doing the right sort of groundwork to build strong foundations to your business: a well-planned business is a solid business!
‘I’m a 24 year-old aspiring businesswoman, currently working in the beauty PR industry. I have, for a long time, had a strong interest in the black ethnic cosmetics industry as it has the potential for enormous growth.
The initial concept of my business was to create a PR agency designed to specialise in black and ethnic cosmetics (consumers and market alike). I have been working to bring this idea to life. However, I’m currently focusing on the research aspect of this often under represented market.
One aspect of my business is to understand the ethnic cosmetics consumer and provide businesses with key intel coupled with creative ideas to reach this frequently misunderstood target market.
I’m BIG on networking! If you feel that we could benefit from a connection feel free to drop me a message and we can go from there’.
For more information about her business, take a look at her Pioneer Profile.
You can connect with Flavia @MissGenza.
You could be a Pioneer of the Week contender too!
Virgin Media Pioneers gives entrepreneurs a space to share what they’ve been up to, achieved, discovered and learnt. The Pioneers’ community connects like-minded people – it’s a supportive place to ask for any help you need. Whatever’s happening with you and your entrepreneurial approach to business, let us know by posting a video blog, comment or status update. We’re always on the lookout for Pioneers who are really getting involved and pushing boundaries to make our Pioneer of the Week.
The Pioneer of the Week is featured on the Virgin Media Pioneers homepage. At the end of each month, the community votes on which one of the shortlisted Pioneers should be promoted to Pioneer of the Month leading to extra exposure for the Pioneer and their goals.
The winner is also placed on a first refusal list for certain offline Pioneer opportunities (depending on availability).
Don’t miss out! Get involved and keep learning, sharing and connecting with your fellow Pioneers.