- Starting Out
- Sales & Marketing
- Technology & Communication
- Protecting Your Business
- Human Resources
- Money Matters
- Buying & Selling a Business
Each week we are bringing you top tips and advice from Rachel Bridge – leading entrepreneur and small business expert – on all aspects of running your own business.
How to find a good business ideaHaving a great idea is fundamental to business success. If the core activity underpinning your business proposition is flawed, you will really struggle to create a thriving long term venture. read more
How to do effective market researchUnderstand why you need to do this. Good market research will tell you if there are enough people out there to buy your product at the price you want to sell it for, in sufficient quantities for you to be able to create a... read more
How to do your own PRDecide what your story is. The first thing a public relations company will do is to work out why a journalist might be interested in writing about your business. What is special about it? What makes it stand out from the... read more
The pros and cons of video conferencingIf your business has employees based in different parts of the country – or indeed the world – then you are likely to spend a lot of time, money, and energy on business travel, simply to bring people together for meetings.... read more
How to borrow money from friends and familyMake sure they can actually afford to lend the money to you. Don't ask your parents to re-mortgage their home or put all their savings into your business venture because it if fails, the impact on your family could be... read more
How to survive a crisisDon’t think your business is immune. Businesses of any size can be affected from kinds of disasters including fire, flood theft, failed IT systems, a reputation crisis caused by a faulty product and even questionable... read more
How to take on an apprenticeIndeed according to research conducted by the National Apprenticeship Service, 96% of employers who take on an apprentice report benefits to their business, while 72% of them say that apprenticeships improved their... read more
How to create a socially aware businessFind a cause to support that fits well with what the business does and which matches the core values of the business. If your company makes shoes, for example, you could support a charity which sends shoes to children in... read more
How to get paid on timeUnderstand how the systems works. When businesses buy from other businesses they typically operate on a system of credit, whereby payment for goods or services is only made 30 days, or even 60 or 90 days, after the goods or... read more
What to know when starting a second businessTake the time to analyse why the first one went right. Talk to your former customers and employees, look back at the decisions you made. And ask yourself honestly, how much – and what - was down to your personal input,... read more
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